Being a local beauty brand, Cute Press knows what the skin has to weather in Thailand’s tropical climate.   Sunlight, humidity and pollution are among factors that affect the skin. Sensitivity is increasingly a concern and the Thai brand recently launched the CI-LAB SENSITIV skincare series to address the problem.   Dermatologically tested by Dermscan Asia, the formulas cause no skin irritation and are described by Cute Press as being ultra mild.   One of the factors leading to sensitivity is a weakened skin barrier. The face and body care products feature skin-fortifying Sub-Micron Barrier Rescue Complex containing ceramide, phytosphingosine, aloe vera and D-panthenol.   Facial care includes a highly-concentrated serum and moisturising cream in two formulas for normal-oily or dry-extra dry skin.   Cute Press emphasises protecting the skin from UVA and UVB by applying sunscreen. The non-chemical Ultra Mild Tone Up Sunscreen SPF 50+ PA++++ is a water- and sweat-proof and oil-control formula featuring AquaProtect and RonaCare AP technology.   Body skin can be as sensitive and needs gentle formulas.   The Moisture Repair Shower Cream is a plant-based and pH-balanced cleanser free of nine controversial ingredients such as paraben, sodium lauryl sulfate and sodium lauryl ether sulfate.   After a shower, moisturise the body with a non-sticky lotion suitable for all skin types or the cream for dry to very dry skin.   The launch campaign of CI-LAB SENSITIV is fronted by heartthrob Kanawut Traipipattanapong and actress Alisa Kunkwaeng, who represent a young generation concerned about sensitive skin.   The new product line reinforces the brand concept “Tropical Life Is Beautiful” as healthy skin helps build confidence to enjoy going out and about in the hot and humid weather.  

This article first appeared on December 27, 2022 in The Bangkok Post