About Us – SSUP

A regional beauty and wellness company

01 / 03

Proud of our
Thai heritage

02 / 03

Working to become a driving force in sustainable living

03 / 03

About Us

A regional beauty and wellness company

01 / 03

About Us

Proud of our
Thai heritage

02 / 03

About Us

Working to become a driving force in sustainable living

03 / 03

Since our founding in Thailand in 1976, we have dedicated ourselves to creating moments of happiness for our customers by nurturing their self-confidence and enhancing their wellbeing.

We have listened to our customers, sought to understand both their dreams and their struggles, and responded by creating beauty and wellness products that genuinely meet – and often anticipate – their changing needs and lifestyles.

As a leader in the Thai beauty industry, we feel a deep responsibility to drive change towards a greener and more sustainable world. Our teams are committed to the SSUP 2030 Sustainable Beauty Strategy, which challenges us to strive towards industry-leading sustainability standards in all aspects of our business. Through this proactive and rigorous approach, we hope to set a positive example for the rest of the Thai beauty industry, while inspiring our customers and stakeholders to live in greater harmony with our planet.

Our people are the heart of SSUP’s success. Every step towards our achievements has been built upon their unity, dedication and shared commitment to realising our vision of becoming a global beauty and wellness company. We treat our people like our own family, giving them the best possible benefits and investing in their professional and personal wellbeing. In this way, we aim to unlock their potential so they may grow in tandem with our organisation as part of the SSUP family.

This holistic care for people extends beyond the SSUP organisation to our wider community and society at large. Through our philanthropic efforts, we create opportunities for better access to quality education in Thailand in order to build a brighter future. As we expand onto the global stage, we remain true to these principles and to our roots in Thailand.

Timeline

1974

Interested in launching a cosmetics brand, our founder Mr Somsak Sakdibhornssup travels to the USA, UK and Japan to visit top manufacturers in search of the best products for the Thai market.

1974

Interested in launching a cosmetics brand, our founder Mr Somsak Sakdibhornssup travels to the USA, UK and Japan to visit top manufacturers in search of the best products for the Thai market.

1977

Cute Press launches with their signature pressed powder, a lightweight UK-formulated import providing ideal coverage and oil control for a silky smooth finish.

1977

Cute Press launches with their signature pressed powder, a lightweight UK-formulated import providing ideal coverage and oil control for a silky smooth finish.

1984

A 3,000 square metre factory is constructed in Bangplee Industrial Estate in Samutprakarn, establishing a domestic manufacturing unit to support the growing business.

1984

A 3000 square metre factory is constructed in Bangplee Industrial Estate in Samutprakarn, establishing a domestic manufacturing unit to support the growing business.

1990

Inspired by the rising trend of natural extracts in cosmetics seen during his visits to France, the UK and the USA, Mr Somsak launches Oriental Princess, the first Thai retail chain specialising in cosmetics and toiletries with natural extracts.

1990

1991

The group’s name is changed to SSUP to give homage to the founders, Mr Somsak and his wife Mrs Udomporn.

1991

The group’s name is changed to SSUP to give homage to the founders, Mr Somsak and his wife Mrs Udomporn.

1996

The SSUP R&D unit is renamed the Institute of Beauty and Health Sciences. The Institute starts a botanical garden to cultivate and research plants with cosmetic applications.

1996

The SSUP R&D unit is renamed the Institute of Beauty and Health Sciences. The Institute started a botanical garden to cultivate and research plants with cosmetic applications.

1998

Building on the family’s passion for wellness, SSUP becomes the Thai master franchisee of GNC, the leading health supplement chain in the USA.

1998

Building on the family passion for wellness, SSUP becomes the Thai master franchisee of GNC, the leading health supplement chain in the USA.

2006

The Sakdibhornssup Foundation is established, with a philanthropic focus on improving access to education as a means of uplifting Thai society.

For more information about the foundation’s work, including teacher training and scholarships, click here.

2006

The Sakdibhornssup Foundation is established, with a philanthropic focus on improving access to education as a means of uplifting Thai society. For more information about the foundation’s work, including teacher training and scholarships, click here.

2016

SSUP acquires Bisous Bisous, a lifestyle brand focused on cosmetics and gift-worthy accessories.

2016

SSUP acquires Bisous Bisous, a lifestyle brand focused on cosmetics and gift-worthy accessories.

2016

SSUP launches Amazing, a line of affordable beauty products developed for the Myanmar market through an official distributor.

2016

SSUP launches Amazing, a line of affordable beauty products developed for the Myanmar market through an official distributor.

2017

Responding to the increased stresses of modern life, SSUP launches a line of natural products with organic and aromatherapeutic ingredients named Lalil — an acronym for “Live a Life I Love”.

2017

Responding to the increased stresses of modern life, SSUP launches a line of natural products with organic and aromatherapeutic ingredients named Lalil–an acronym for “Live a Life I Love”.

2017

Cute Press enters Myanmar via an official distributor. Adapting to the local market, the brand appoints Myanmar celebrity ambassadors and customises product formulas.

2017

Cute Press enters Myanmar via an official distributor. Adapting to the local market, the brand appoints Myanmar celebrity ambassadors and customises product formulas.

2017

Cute Press and Oriental Princess arrive in Cambodia, with their first retail stores opening in Phnom Penh.

2017

Cute Press and Oriental Princess arrive in Cambodia, with their first retail stores opening in Phnom Penh.

2019

SSUP launches Cos Marché in Central Village. A multibrand retail concept store, it houses all of the SSUP brands in one outlet.

2019

SSUP launches Cos Marché in Central Village. A multibrand retail concept store, it houses all of the SSUP brands in one outlet.

2021

Ri En launches as a line of products designed for underarm care, empowering women to feel more confident with a three-step routine.

2021

RIEN launches as a line of products designed for underarm care, empowering women to feel more confident with a three-step routine.

2022

SSUP refreshes its logo and corporate identity to reflect its commitment to become a global beauty and wellness company recognised for its Thai heritage and for being a driving force in sustainable living.

2022

2023

Cute Press adopts its new slogan, “Tropical Life is Beautiful”, reflecting nearly 50 years of creating expert tropic-proof products that empower people to look and feel their best. A new store design is rolled out in key locations.

2023

Timeline

1974

Interested in launching a cosmetics brand, our founder Mr Somsak Sakdibhornssup travels to the USA, UK and Japan to visit top manufacturers in search of the best products for the Thai market.

1974

Interested in launching a cosmetics brand, our founder Mr Somsak Sakdibhornssup travels to the USA, UK and Japan to visit top manufacturers in search of the best products for the Thai market.

1977

Cute Press launches with their signature pressed powder, a lightweight UK-formulated import providing ideal coverage and oil control for a silky smooth finish.

1977

Cute Press launches with their signature pressed powder, a lightweight UK-formulated import providing ideal coverage and oil control for a silky smooth finish.

1984

A 3,000 square metre factory is constructed in Bangplee Industrial Estate in Samutprakarn, establishing a domestic manufacturing unit to support the growing business.

1984

A 3000 square metre factory is constructed in Bangplee Industrial Estate in Samutprakarn, establishing a domestic manufacturing unit to support the growing business.

1990

1991

The group’s name is changed to SSUP to give homage to the founders, Mr Somsak and his wife Mrs Udomporn.

1991

The group’s name is changed to SSUP to give homage to the founders, Mr Somsak and his wife Mrs Udomporn.

1996

The SSUP R&D unit is renamed the Institute of Beauty and Health Sciences. The Institute starts a botanical garden to cultivate and research plants with cosmetic applications.

1996

The SSUP R&D unit is renamed the Institute of Beauty and Health Sciences. The Institute started a botanical garden to cultivate and research plants with cosmetic applications.

1998

Building on the family’s passion for wellness, SSUP becomes the Thai master franchisee of GNC, the leading health supplement chain in the USA.

1998

Building on the family passion for wellness, SSUP becomes the Thai master franchisee of GNC, the leading health supplement chain in the USA.

2006

The Sakdibhornssup Foundation is established, with a philanthropic focus on improving access to education as a means of uplifting Thai society.

For more information about the foundation’s work, including teacher training and scholarships, click here.

2006

Our Thai heritage will always be a visible, vibrant part of who we are. It is embodied at the heart of our company culture in the concept of metta karuna.

Metta is about adding to the goodness of our world.

It informs the self-empowerment ethos of our brands and it drives our philanthropic efforts to create a brighter future.

Learn More

Karuna is about helping reduce negative impacts.

Our alignment within the global sustainability movement, and our insistence on cruelty-free products, are expressions of karuna.

Learn More