We are a regional beauty and wellness company recognized for our Thai heritage.

We have been creating moments of happiness, nurturing wellbeing and caring for society for nearly 50 years. Going forward, we aim to become a driving force in sustainable living, inspiring all to live in harmony with our planet.
Our Collection
of Brands

Cute Press

Cute Press creates beauty products that can overcome the challenges of living in hot and humid tropical climates, helping you to define your beauty, unlock your confidence and enjoy the tropical life.

Oriental Princess

Oriental Princess shares beauty wisdom that harnesses the power of humans and nature to create sustainable products from natural ingredients for your beauty and the earth.

Bisous Bisous

Bisous Bisous is a beauty and gift brand specialising in gift-worthy products with a youthful, fashionable and luxurious style.

Lalil

Lalil offers natural aromatherapy products that will pamper you from head to toe, helping you to unwind after a full day and recharge for another great day.

Cos Marché

Cos Marché is a premium multibrand cosmetics and lifestyle shopping destination.

Amazing

Amazing is a line of high-quality, essential cosmetics accessible to all.

GNC

GNC is a leading global health and wellness brand that provides high quality science-based products and solutions to help consumers live mighty, live fit, and live well.

Ri En

Formulated with gentle natural extracts, Ri En takes care of your delicate skin areas so you can feel confident and empowered everyday.

SSUP at a Glance

8
Beauty and wellness brands
1976
Established since
126
Innovative botanical extracts
1200+
Square metres dedicated to R&D

8

Beauty and wellness brands

1976

Established since

126

Innovative botanical extracts

1200+

Square metres dedicated to R&D

Thai Heritage

Everything we do at SSUP is rooted in Metta Karuna, which is reflected in how we care for our customers, our people, our society and our environment.

Thai Heritage

Everything we do at SSUP is rooted in Metta Karuna, which is reflected in how we care for our customers, our people, our society and our environment.

Innovation

Cleaner beauty driven by research
SSUP delivers new innovation across its brands through two in-house research facilities, focused on cleaner and more effective natural ingredients and formulations.

Sustainability

Striving for industry-leading sustainability standards
We feel a deep responsibility to reduce our environmental impact across all of our products and activities, from ingredients and formulations to packaging, logistics and retail stores.

Sustainability

Striving for industry-leading sustainability standards
We feel a deep responsibility to reduce our environmental impact across all of our products and activities, from ingredients and formulations to packaging, logistics and retail stores.

Latest News

Cute Press Launches a Limited Edition Series in Collaboration with Disney to Commemorate its 100 Years Anniversary. (Thai)
31.10.23
31.10.23

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